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Backbone rebrands

Every growing company reaches a point where progress requires change. For Backbone, that point came through the success of our clients, the trust of our partners, and the opportunities technology continues to create.


We began with a clear purpose: to make IT simpler. In the early years, we focused on connectivity, helping landlords and tenants set up reliable internet in new offices and refurbished spaces. The work was hands-on and practical, ensuring businesses stayed online with minimal disruption. Over time, clients returned because we were consistent, responsive, and committed to doing the job right.

From connectivity to partnership


As our clients expanded, their priorities shifted. They wanted to protect data, stay compliant, and prepare for a future shaped by AI. We listened, adjusted, and grew with them. Each new project brought a challenge that pushed us to develop deeper expertise and stronger systems.


Backbone has since grown to serve 400 clients across the UK. Our 60-person team combines technical capability with a people-first culture that remains the foundation of how we work.

Built around client needs


We no longer define success by keeping businesses connected. We now help them connect, secure, and grow. This evolution reflects what UK SMEs consistently ask for: simpler IT, stronger security, and clear guidance on using AI responsibly.


“Growing businesses told us they were overwhelmed by IT complexity and unsure how to adopt AI safely,” says David McLeod, CEO and Co-founder at Backbone.

“They needed a partner who could simplify these challenges. Today’s Backbone helps them do exactly that by using the tools they already own.”

 

Connect


Connection is about more than bandwidth. It means systems, data, and people that work together without interruption. Backbone’s Connect services keep organisations productive in any location through reliable networks, hybrid setups, and pre-connected offices. Technology stays in the background so people can focus on their work.


Secure


Security has become a core part of every business strategy. Companies must protect information, customers, and reputation while proving compliance. Backbone Secure helps them do it with Microsoft’s built-in capabilities, strengthening defences and maintaining constant visibility. UK-based specialists monitor client environments around the clock, ensuring protection that supports growth rather than slowing it down.



Grow


AI now drives the next wave of productivity. Many teams test new tools but struggle to measure results. Backbone’s Grow services help them move from trial to adoption with structure, governance, and real use cases. We assist with Microsoft Copilot setup, data management, and automation that reduces manual work and improves decision-making.


“AI already exists inside most businesses,” David McLeod explains.

“Our role is to turn that activity into confident, secure adoption that delivers measurable outcomes.”

Why a Microsoft-first model works


Better IT leads directly to better business performance. Most companies already use Microsoft 365 but only tap a fraction of its potential. Backbone helps unlock that value so leaders can achieve more with the investments they have. This approach fits the needs of SMEs with 50 to 250 employees who manage sensitive data and depend on technology to drive results.

More than a rebrand


This evolution is not a cosmetic refresh. It represents a company that has matured alongside its clients. Backbone has moved from IT support to strategic partnership, helping businesses simplify systems, strengthen security, and scale responsibly.


“We are purpose-driven and focused,” adds David McLeod.

“We still speak in outcomes rather than jargon and remain dedicated to our clients’ success. That commitment defines who we are.”

 

Looking forward


The mission stays the same: simplify IT so organisations can focus on what matters. We will keep building on the principles that shaped us: honesty, collaboration, and tangible results.


For our clients, this evolution means smarter systems and steady growth. For our partners, it means deeper collaboration and shared progress. For our team, it reinforces a clear goal: to make technology an enabler of performance, not a source of complexity.


We are still Backbone, only clearer in purpose and stronger in capability.
Connect with our team to see how Backbone can help your business move forward.

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